It’s one thing to reach an audience but it’s another to connect. Forming connections with people on the receiving end of your communications means cutting through a lot of noise.
The best way to do that is to tell a story. Besides being a buzzword, as a publicist, I can vouch for how effective storytelling is in PR.
It gives others the opportunity to learn without experiencing firsthand, and to gain an understanding about something they’d probably never otherwise get to.
Whatever the reasons you want to assign to it, storytelling is powerful because it moves people.
Whether you know it or not, you’re sitting on a bank of stories that can help your audience connect with you and your brand. Start sharing your stories and start seeing results.