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Anneke Burns Public Relations

Strategic Communications Counsel

for Organisations Of Impact

We craft narratives, protect reputations, and unlock influence across press, policy, and partnerships.

Our Pillars

Why Leaders Choose ABPR

Reputation Architecture

Safeguard and elevate your organization’s narrative.

Strategic Counsel

Tailored communications guidance for complex environments.

Media & Partner Access

Direct pathways to relevant journalists, partners, and stakeholders.

Impact Amplification

Transform expertise into credible thought leadership.

What We Do

Our Strategic Services

Communications Strategy

• Executive and organizational communications planning

• Media positioning, thought leadership, narrative architecture

Policy & Stakeholder Advisory

• Policy analysis and guidance for NGOs, corporate leaders, and government interactions

• Strategic stakeholder engagement and partnership management

Reputation & Crisis Management

• Crisis narrative containment, executive positioning, and brand protection

• Media and reputation risk mitigation

Testimonials

What Our Clients Say

“Anneke is an exceptional PR specialist who has worked with our teams over the last two years. She is always incredibly strategic, considered and encourages boldness in our advocacy and communications.”“Anneke is an exceptional PR specialist who has worked with our teams over the last two years. She is always incredibly strategic, considered and encourages boldness in our advocacy and communications.”

Helen Rourke

Programme Director Development Action Group

“Anneke is an immensely skilled and dedicated publicist who truly brings professionalism, creativity, and strategic insight to each of our campaigns. She crafts aligned messages that resonates with our audience and the public and secures impactful media coverage.”

Daniel Eloff

Director at the Foundation for Rights of Expression and Equality (Free SA)

“ABPR is a pleasure to work with, their expertise and connections help us shape stronger campaigns and achieve more relevant coverage consistently.”

Dave Duarte

CEO of Treeshake

The Founder

Crafting Narrative, Protecting Reputation

Anneke Burns is a 360° communications strategist with expertise across NGOs, FMCGs, conservation, and thought leadership campaigns. ABPR was founded to provide strategic advisory for CEOs, founders, and organizations navigating high-stakes communications challenges.

Anneke Burns — Founder & Principal, ABPR