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As the world of public relations continues to evolve, it’s important to stay ahead of the game by adopting new and innovative PR hacks. With 2023 well underway, here are the top 10 PR hacks to help you enhance your PR strategy and increase your brand’s visibility this year. 1) Tap into the power of […]

In a word, yes, and here’s why. Now before we get into it, I should just add that this blog is directed at two groups of people; those who want to work in the PR field, and those who have an interest in developing their PR and communications skills, such as business owners or marketers.

Visit to this link to access them: https://www.abpr.co.za/free-pr-guides/ I love the process of bringing value to market and the possibility of sharing my skills and expertise with more people makes me so excited. So I took some time to start a series of value-adds that I think will be of use to anyone who is

“I did yoga with my boss” It’s been more than 10 years since I started in communications and I feel moved to share some of the best moments along the way. Getting my first communications job I thought I was going to be a researcher. I have a Humanities degree so that seemed like a

Be sharp, be efficient, and be quick. Your network makes the dream work. “If you don’t ask, you don’t get”, – Ivana Trump. Journalists are our valued partners in getting our stories out. Since newsrooms are generally overworked and under resourced, you want to be as well prepared as possible when pitching your story. Here’s

First is to get clear on what you want to accomplish Next you’ll need to develop a plan to get from where you are to where you want to be You’ll need to keep your content current It’s very important to go back and evaluate what you’ve implemented Public Relations has so many streams that