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After a few client consultations last week, it dawned on me how important it is to identify what you want to achieve before you get started. This may seem obvious but it can be very easy to get lost...
Public relations is the practice of managing communication between an organisation and its stakeholders. The goal of public relations is to build and maintain a positive image of the organisation in...
As the world of public relations continues to evolve, it’s important to stay ahead of the game by adopting new and innovative PR hacks. With 2023 well underway, here are the top 10 PR hacks to...
In a word, yes, and here’s why. Now before we get into it, I should just add that this blog is directed at two groups of people; those who want to work in the PR field, and those who have an...
Visit to this link to access them: https://www.abpr.co.za/free-pr-guides/ I love the process of bringing value to market and the possibility of sharing my skills and expertise with more people makes...
“I did yoga with my boss” It’s been more than 10 years since I started in communications and I feel moved to share some of the best moments along the way. Getting my first...
Be sharp, be efficient, and be quick. Your network makes the dream work. “If you don’t ask, you don’t get”, – Ivana Trump. Journalists are our valued partners in getting...
First is to get clear on what you want to accomplish Next you’ll need to develop a plan to get from where you are to where you want to be You’ll need to keep your content current...
‘We started out doing work in the NGO sector but we’ve branched out into small to medium businesses’ says Anneke Burns, Co-Founder of Premier Media & Events A public relations start-up owned by...
After a few client consultations last week, it dawned on me how important it is to identify what you...