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Amplifying Voices: How We Drove Media Coverage for the NEWF Congress 2025

Discover how Media Coverage Success amplified the media presence of NEWF for their 2025 Congress, overcoming initial challenges and achieving consistent media traction through strategic public...

The Strategic Advantage of Consistent Press Coverage for Business Growth

In today's fast-paced business landscape, establishing a strong brand presence is more critical than ever, and consistent press coverage serves as a powerful tool in achieving this goal. Regular...

Turning down clients for strategic fit: Why we walked away from two clients in the last four weeks

In the fast-paced world of entrepreneurship, especially in the realm of public relations, the mantra of growth and value creation often dominates our conversations. Yet, in the past month alone, I...

Ask these 6 questions to figure out your communications plan, the right way

After a few client consultations last week, it dawned on me how important it is to identify what you want to achieve before you get started. This may seem obvious but it can be very easy to get lost...

What is PR? Join me as I demystify the basics of public relations

Public relations is the practice of managing communication between an organisation and its stakeholders. The goal of public relations is to build and maintain a positive image of the organisation in...

10 Top PR tips you need to know in 2023

As the world of public relations continues to evolve, it’s important to stay ahead of the game by adopting new and innovative PR hacks. With 2023 well underway, here are the top 10 PR hacks to...

Should you do a public relations course?

In a word, yes, and here’s why. Now before we get into it, I should just add that this blog is directed at two groups of people; those who want to work in the PR field, and those who have an...

Free PR Guides to help your PR journey

Visit to this link to access them: https://www.abpr.co.za/free-pr-guides/ I love the process of bringing value to market and the possibility of sharing my skills and expertise with more people makes...

Storytime: some of my best moments

“I did yoga with my boss” It’s been more than 10 years since I started in communications and I feel moved to share some of the best moments along the way. Getting my first...