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“I did yoga with my boss” It’s been more than 10 years since I started in communications and I feel moved to share some of the best moments along the way. Getting my first communications job I thought I was going to be a researcher. I have a Humanities degree so that seemed like a […]

Be sharp, be efficient, and be quick. Your network makes the dream work. “If you don’t ask, you don’t get”, – Ivana Trump. Journalists are our valued partners in getting our stories out. Since newsrooms are generally overworked and under resourced, you want to be as well prepared as possible when pitching your story. Here’s

First is to get clear on what you want to accomplish Next you’ll need to develop a plan to get from where you are to where you want to be You’ll need to keep your content current It’s very important to go back and evaluate what you’ve implemented Public Relations has so many streams that

‘We started out doing work in the NGO sector but we’ve branched out into small to medium businesses’ says Anneke Burns, Co-Founder of Premier Media & Events A public relations start-up owned by husband and wife duo, Richard and Anneke Burns, has landed its fourth client in under a year. This despite the adverse impact

It’s one thing to reach an audience but it’s another to connect. Forming connections with people on the receiving end of your communications means cutting through a lot of noise. The best way to do that is to tell a story. Besides being a buzzword, as a publicist, I can vouch for how effective storytelling

In today’s world, if it’s not online, it doesn’t exist. 10 years ago, when I started in the digital marketing field, I had no idea how dominant our online marketplace would become. I recently had a client share with me that the fact that they hadn’t had their website set up had lost them two